We’ve been listening to you!

A few days ago we asked you to share your thoughts about supporting the cause.

Over these days we’ve been evaluating the best way we, as a small indie brand, can use our social accounts and online store to contribute to the cause.

One day of black out isn’t enough for voices to be heard. We have to keep supporting and sharing as much as possible.

People protesting and supporting the Black Lives Matter in Bologna, Italy

People protesting and supporting the Black Lives Matter movement in Bologna, Italy – Photo by Michele Lapini

We will start by donating 100% of proceeds to the NAACP Legal Defense Fund for every money spent on this ‘NOT NEUTRAL’ T-shirt.

Not Neutral Design
We put a lot of sentiment in creating this art work, it really shows our true feelings about all this shameful situation.
Who is the NAACP Legal Defence Fund?

The NAACP Legal Defence and Educational Fund, Inc. is America’s premier legal organization fighting for racial justice.

Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice in a society that fulfills the promise of equality for all Americans.

LDF also defends the gains and protections won over the past 75 years of civil rights struggle and works to improve the quality and diversity of judicial and executive appointments.

We don’t want to fight violence with violence, we believe peaceful resistance to this disgusting disrespect is the best weapon to fight hate.

We are not part of this unfair system. Let’s hold hands one another.
It’s not white vs black, but everyone vs racism.

EQUALITY. DIVERSITY. JUSTICE.

We have few more simple ideas in mind and we hope we may realize them soon.
Here is our first step.

Thank you very very much for allowing us to maybe have the possibility to help from here.

A difference must be made and we must all stand together to make it happen.